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Don’t just do what you love

My son loves drawing. Somehow he decided that he would be able to sell his drawings at school, and to my surprise he did actually sell one.

He was very happy that evening. He planned his next drawings, created a price structure and identified possible buyers.

He woke up early next morning and started drawing, then went off to school with his best work ready for his new customers.

He didn’t sell anything that day, nor on the following day, and he ended up giving his drawings away to his friends.

He’s still great at drawing.

It’s not about his art.

This is the thing: you might love what you do, but your customers must love it just as much you do to be willing to pay for it.

Picture by Igor Spasic

#art #audience #selling #customers #craft

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