It’s easier to sell something when you believe in it, but what do you really believe in? The solution? The transformation? The potential? The fair price for something like this?
How do you connect to your products and services? How do you feel about them? How do you think they’re helping your customers create a powerful story that talks about you and them?
Nobody wants to hear about features. They want to hear the story of who your product or service is going to help them to become.
How are you connected to what you do? How is your connection helping you to tell your story?