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Learn the

Story & communication for leaders, founders and entrepreneurs wanting to tell better stories. 



Uncover your Purpose

Clarify your purpose and values before you tell your story. If you are a purpose-driven business, this is where your story starts. Uncovering your purpose is a self-reflective process in which you connect with the core of your business.  


Define your Narrative

The narrative translates purpose into action. Some people call this a strategic narrative or big narrative. The narrative needs to be clear and to be expressed in simple words and sentences. The  narrative helps you to make sound business decisions and brings alignment.


Share your Stories

Stories are a way to connect with your audience emotionally, using your narrative and your purpose as a guide. This is how you create an authentic and trustworthy emotional connection with your audience. They are the energy of your business, as they help you to stay connected to others and the world around you.



“I had the vision for the firm I wanted to establish and Natalia helped me to shape the story around my values, the care client service and the professional legal expertise that has always been at the core of what I do. She can translate your vision into a story that you will be proud to tell and your customers can relate to.”

Ignacio Chanza-Jordan, Scottish Solicitor, Notary Public and Spanish Lawyer, Director

Spanish + Socttish Law Practice.


“Natalia Alvarez led a thought provoking session with our team.  Her approach inspired us to clarify our intention and purpose and use our “human” skills to enhance a positive contribution to personal and business development. Her focus on aligning values to make the workplace more successful and fulfilling is quite unique. I have no doubt in recommending her to any team wanting to clarify their message and purpose while focusing on making a positive contribution."

Graeme Keen
Relationship Director, North of Scotland,
Bank of Scotland.

Vicki Prais.jpg

“I had the pleasure of being coached by Natalia Alvarez at an important moment in my career when seeking to grow and build my consultancy practice. Natalia listened with great care and attention to my professional dilemmas and offered some interesting, innovative and sensitive solutions. She also made me 'think outside the box' in terms of ways forward and looking at things through a different lens. I would really recommend a session with Natalia if you want an engaged and engaging coaching session ”

Vicki Prais

Lawyer, Independent  Human Rights Consultant, Mentor & Career Advisor.

Let's work together.

Start Your Story

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