Meet them where they are

Meet them where they are

message, pitch, story
  My grandmother never got a degree, never worked outside the home, and like many women of her generation she stayed at home and looked after her children. When I got my degree she bought me a watch. Although she personally believed that women’s best place is at home and looking after children, she was very proud of my achievement. To my dismay, after I got my first job as a researcher at the university she was proudly telling everybody in town that her grandchild was working at the library. To her knowledge, researching was not a job, but spending ten hours a day at the library was one, wasn’t it? At least, one she could talk about. Sometimes we insist in telling our story to customers who are not…
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