Empathy is a weakness

empathy
Indifference fuels cruelty and human rights violations in this world. The perpetrators are few but they have a mass of followers who are indifferent to what is happening around them. How did we get here? Nazism cultivated the idea that empathy was a weakness. From Guatemala to El Salvador, from Rwanda to former Yugoslavia, what made the massacres and genocide possible was indifference. Indifference was not created in a vacuum: it was propagated through fear and a calculated effort to eradicate empathy with those whom the regime wanted to eliminate. Every time you exercise your empathy you’re not only creating the grounds for becoming a better storyteller and leader but also cultivating an attitude that will make our society a better place for all of us.  And just for this,…
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Start with ‘who’

customers, empathy, story
If your customers are the heroes of your story, it makes sense to look at them first when you’re creating a story that will resonate with your audience. However, human beings don't construct their own narratives in isolation but in conversation with others. You can’t look at others without looking at yourself first. Starting with ‘who’ can be an invitation to explore yourself with others and others with yourself; the stories you all tell, how you see them, and how they see you.  Empathy is not a detached way of looking at our customers. We see our customers as we are: their eagerness to practice at sport, their love for the environment, or how much they want to be in control of their finances. The way I look at them…
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Empathy and responsibility

Empathy and responsibility

Business, empathy
Margaret Mead, the famous American anthropologist, thought that knowing about other peoples’ cultures would help us to better understand ourselves. People evolve differently according to the culture in which they live, but there is something underlying human experience that remains the same no matter where you go. When you’re in business and you look at people and see the commonalities in what brings us together, what we crave, what we need, what we want, what we dream, you have two choices: manipulate people for your own interests, or use this knowledge to help people to achieve their dreams. Empathy implies responsibility. What you create based on your observation and knowledge about people should help to make this planet a better place. This is not just generous but smart, as Margaret…
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Do you need a script?

Do you need a script?

Business, customers, empathy, message
  The flight is packed and we have a 40-minute delay, but there’s a holiday vibe in the environment. It’s a sunny day at our destination and 29 degrees, and it seems that the due to good weather conditions the delay is just going to be 20 minutes after all. Right before landing we start hearing the safety announcements, including all the information that most of us have heard thousands of times before, and that includes the appeal to donate to a charity, but this time there is something different. The flight attendant spends more time than usual explaining what the charity does. She goes into detail. She seems to know what she’s talking about. When she passes down the aisle she is actually collecting money, people are contributing and…
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