Emotional naming

Emotional naming

emotional, feeling
One of the most powerful things you can do in a conversation is to name the problem. And if you use sophisticated terms and catchy, imaginative sentences, even better.  At the beginning of the pandemic the UK government referred to behavioural fatigue to delay their approval of social distancing measures. The idea was that if social distancing was imposed too early, people would get fed up and not comply with it. Despite an open letter from a group of behavioural scientists complaining about the government’s misuse of the term, the idea got some traction.  In a complex world where everything changes on regular bases we crave information in encapsulated form that make sense to our brains. And the way it all makes sense is through the emotions.  The neurologist Antonio…
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