What’s already emerging

coronavirus, purpose
The coronavirus outbreak is changing how we interact with others: the implementation of social distancing measures and the inevitable virtual work meetings seem to be bringing us closer to others. We care for our neighbours, for the elderly and for the most vulnerable in our town as we never have before. In my work as a story coach helping leaders to translate their purpose into story, I obsessively observe peoples’ behaviour, trying to understand how it will eventually evolve into social norms and standards.  If you have been reading the news lately you’ll have noticed the level of scrutiny that businesses are subjected to these days. The main standard of whether a business is behaving according to what is now expected seems to be how they balance profit and people,…
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