Oct 7, 20181 minThe business of anticipationGreat businesses don’t just create solutions to customer problems: they anticipate what customers want but haven’t even formulated yet....
Oct 4, 20181 minWhat is your theme?Before telling any story, before writing your book, you need to find your theme. What is it that you want to say? How is this connected...
Oct 2, 20181 minSelfishness is underratedWhen we create a new product or service that matters, we aren’t just helping our customers to be closer to who they want to be, we’re...
Sep 30, 20181 minA social media trapHave you observed that our lives are more and more confined to people that do things like us, to people that think like us or have the...
Sep 27, 20181 minClinical marketingWhen was the last time you bought a product or a service because you saw it in an ad? Most likely you want to have an experience of the...
Sep 25, 20181 minPushing away your customersMany companies appear to have a strategy of making you buy their product and then getting rid of you as soon as they can. That might...
Sep 23, 20181 minWhy do you do what you do?Being passionate about what we do not only give us more chances of being happy and enjoying our day’s work: being passionate about what...
Sep 20, 20181 minWhat you can controlThe website has a glitch that prevents customers from using your online services; subscriptions to your blog have fallen dramatically;...
Sep 18, 20182 minConnect and convertWe all want the story that goes viral, the story that gets more clicks, the story that’s shared more times. Facebook is about connection,...
Sep 13, 20181 minNever hire an assistantNassim Taleb says in his book Skin in the Game that the best advice he ever got was from a successful and happy entrepreneur, Yossi...