Jun 12, 20182 minYour story is told, not readStory 1: ‘Have you had a look at my website recently? I have a new logo. I’m really happy: the graphic designer totally understood what I...
May 11, 20181 minThe storyteller’s strategyYou don’t need a story to sell your products and services. You can grow a very successful business without one. You find a niche in the...
Apr 3, 20181 minThe people behind the storyYour story is alive in your business thanks to your staff and your customers, thanks to your conversations with your providers, thanks to...