While doing my PhD in international law and working for indigenous peoples’ rights I designed, led and fundraised for a United Nations human rights programme. The programme was one that the indigenous peoples were proud of and wanted to be part of, and it would help them to achieve their dreams.
I had to sell my idea to the toughest bureaucrats on earth. I pitched it, was rejected, and pitched it again. I learned how to express the passionate hopes and dreams of this community and persuaded organisations to support us. In this process I learned about the elements that make up a great story and how balancing them makes a huge difference.
I want to help you tell your unique story that will make a change for the better too.
I had the privilege of participating in some of the most crucial years of the development of the international indigenous rights movement. I’ve spent a lot of time trying to change the opinions of experts, diplomats and governments about human rights, equality and discrimination. I’ve learnt first-hand how stories can drive change, even in the most entrenched bureaucrats.
When the indigenous peoples started their international work they didn’t have a marketing budget or expertise in communication or branding, but they did have stories. And that’s all they needed.