Is your business a brand?

Branding, Business, story
You can sell coffees at the beach and be both a business and a brand. And you can own five cafes in town and be just a business and not a brand. Being a brand is intentional, and it’s not related to the size of the business in itself. When you are a brand, you don’t just want to sell your products or services: you want to tell a story and put across a message that can be recognised in everything that you do.  Businesses sell a product. Brands sell something bigger: a dream, a story that they believe in and their customers can relate to. Brands turn buyers into believers. A business is a brand looking for a story.
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On the same page

On the same page

Branding, Business, story
  The guy you hired six months ago is leaving because he got a better job that pays better money; your volunteers are great until exam season arrives and they all disappear; your co-worker loves her job, but you seem to have different versions of what a great customer experience is. And still you’re on the same page. On the same page of the contract that they signed, that specified hours, terms and conditions, salary and holidays. Sometimes we take it for granted that the story we tell, the passion that we bring to the business, the reason why we feel it’s important should be automatically understood by our staff, our team and our co-workers. This kind of story is not made to be written in a paper. Your story…
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Branding your business with a Yes

Branding your business with a Yes

Branding, Business, Marketing
Whether you’re running your own business, launching a new project or trying to get a new idea off the ground, it’s easy to feel overwhelmed by both the inner need to do the best possible job and requests coming from people around us. When you’re feeling like this a simple ‘No’ may seem the most sensible response to someone who asks you to meet them and tell them about your social media strategy over a coffee or some feedback on his new project. You have a lot on your plate. It’s easy. Just use this powerful word: No. But while it may be easy, it’s unlikely to be the best answer on most occasions. No is a powerful word that shut downs connection and collaboration. How can you say ‘No’…
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